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Cookie Policy

Microsoft Clarity

If you grant Statistics consent, Microsoft Clarity provides heatmaps and session playback. The site and every form are explicitly masked before Clarity loads. The adapter sends only fixed, allowlisted event names and does not send form values, contact details, treatment information, health information, custom properties or URL parameters. Rejecting or withdrawing Statistics prevents Clarity from loading again and clears its first-party cookies. See the Microsoft Privacy Statement for details of Microsoft’s processing.

Optional PostHog internal analysis

Updated 15 September 2026. Statistics consent alone does not enable this option. If you separately select internal journey analysis and save your choice, we use a random browser identifier on this website to count repeat activity, broad interactions and a form start followed by an observed successful submission within 24 hours. This is internal website analysis, not advertising targeting or evidence of a booking. Refusing it does not affect your enquiry.

The local-storage entries seo_control_ph_journey_choice_v1 and seo_control_ph_journey_id_v1 expire 30 days after your explicit choice. Normal visits do not extend them. Each website has its own identifier; we do not match you across our websites or devices. Linked events use only broad home, contact, legal or other-content categories and fixed interaction/form labels, without names, contact details, exact URLs, treatment choices, message contents or files. PostHog EU Cloud processes these events in Frankfurt. Replay, automatic capture, person profiles and advertising exports are disabled.

We analyse a rolling period of up to 12 months. Browser expiry or withdrawal stops future linkage and clears the local identifier; it does not delete earlier server events. PostHog documents one year of event storage on Free plans and seven years on paid plans, with deletion enforcement rolling out separately. Our project settings do not expose their event-retention or enforcement values, so we cannot promise automatic deletion at one year. See PostHog event retention.

To withdraw, reopen Cookie settings or Manage cookies, untick internal journey analysis and save; rejecting Statistics also withdraws it. To request access or deletion, use the privacy contact shown in this policy and mention PostHog internal analysis. We will assess the request and coordinate with PostHog where needed; we may be unable to locate anonymous events once their random browser identifier is no longer available. Withdrawal is not a completed server-erasure request. Do not send dental records or other health information for an analytics request.

ChatGPT Ads conversion measurement

Updated 7 September 2026. With your Marketing consent, this website can send OpenAI the fact that a WhatsApp or email button was clicked. A click does not mean a message was sent or an enquiry was received. Measurement is separate from the information you choose to send us.

Our server sends only the generic click-event name, a random event identifier, the event time, this website’s home address and, when available after consent, the OpenAI ad-click reference. We do not send form contents, names, email addresses, phone numbers, uploaded files, health information, treatment-page addresses, page titles, referrers or your browser IP address or user agent. The OpenAI browser SDK and automatic customer-data matching are not used. Each event is opted out of future user-level personalisation.

If an OpenAI ad-click reference is available after consent, the first-party pfa_cg_oppref cookie can retain it for up to 30 days for attribution. It is removed when Marketing consent is withdrawn. We retain aggregate delivery counters and the latest delivery time/status, plus short-lived local duplicate-prevention and abuse-control records; no enquiry or customer record is attached. OpenAI processes received conversion events under its applicable privacy terms, including any international processing described there.

Use the website’s cookie controls to decline or withdraw Marketing consent. The website, email, WhatsApp links and enquiry form still work. No pre-consent clicks are replayed. See OpenAI’s privacy policy for its data handling and rights information.